For more than 25 years, Melinda Marcus has built a solid track record for helping clients with complex marketing challenges. She developed inPSYCHS training to empower executives to gain consensus and close deals faster. The series identifies and teaches persuasive strategies proven to drive decisions across both external and internal markets.

Melinda has received rave reviews as the featured speaker for industry associations ranging from the Securities Industry Association to The Society for Marketing Professional Services. During her career, she has been named one of the “Ten Outstanding Young Working Women in America” by Glamour magazine and “One of the Five Women to Watch in the Southwest” by ADWEEK magazine.

She began her career at Tracy-Locke and went on to become the first female Creative Director at The Richards Group. Since starting her own company in 1985, Melinda has worked with clients on local, regional and national levels to build their awareness and revenues through persuasive communications, including:

• Hearst Newspapers
• Dermpath Diagnostics (now part of Quest)
• Sprint
• EDS
• H-E-B Grocery Company
• VHA
• First Southwest Company
• Oppenheimer & Co.

Melinda earned her B.A. with Honors in Psychology from Northwestern University and her M.F.A. in Mass Communications from Southern Methodist University. In 2006, she completed an executive program through Dartmouth’s Tuck School of Management focused on advanced marketing strategies for business growth. Melinda has served on the board of National Association of Women Business Owners (DFW) as well as The Psychoanalytic Foundation of Dallas. Her agency, Marcus & Associates, Inc., is a certified Woman-Owned Business and she is a founding LEXCI III member (Women’s Leadership Exchange).