Meet The Presenter
For more than 25 years, Melinda Marcus has built a solid track record for helping clients with complex marketing challenges.
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Seminars
Increase Your Success Rate
With Individual Decision Makers
- Learn how to recognize personality styles quickly by reading clues from:
- How they talk
- What they wear
- The way their office looks
- Increase your approval rate and get the decisions you need faster by:
- Pre-disposing decision makers to your request BEFORE you meet
- Figuring out how the decision is made based on personality styles
- Communicating in ways that resonate with specific decision makers
- Work with presenter on identifying the personality styles of your key target decision makers and develop communications strategy for each
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Discover Scientifically Proven Psychology Strategies
That Influence Decisions
- Get briefed on seven psychological principals that influence decisions
- Audit of recent research with practical business applications
- Best practices from seminars on business development
- Key case studies from selected best-selling books
- Learn the subtle differences in communications that impact results
- When it’s better to ask than tell
- How to turn a weakness into a strength
- Recognize situations where you have the most “power” to gain approvals
- Two words that trigger positive responses
- Counter-intuitive actions that generate positive reactions
- Work with presenter to apply persuasive psychology strategies to your current real-life business challenges
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Learn Persuasive Communications Skills That Build Stronger Client Relationships
- Master proven dialog method that engenders trust and likeability
- Practice how to uncover the critical issues that resonate with prospects
- Learn effective ways to answer challenges, including:
- Handling your “worst nightmare” questions
- Overcoming objections without making enemies
- Discover what to say on phone mail that will most likely gain response
- Understand how to relate to “gate keepers” to get through to the CEO
- Learn how to use email more effectively to get to consensus faster
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Develop And Present Persuasive
Presentations That Win Client Approvals
- Take advantage of two hands-on coaching sessions
- Guidelines for organizing presentation
- Coaching on effective delivery techniques
- Learn the secret of winning your audience over before the formal presentation starts
- Master use of visual aids beyond Power Point to engage your audience
- Discover how you come across in formal presentations through “before and after” training video analysis
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Leverage Proven Relationship
Mapping Tactics To Transform
Leads Into Clients
- Develop effective “elevator speech” that engages people with one sentence
- Create opportunities to build profitable relationships
- Gain insights from step by step guide of what to send to whom and when
- Learn from actual case studies and examples
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Learn How To Avoid
Hidden Pitfalls That
Sabotage Your Success
- Discover what linguists have uncovered as communications “land mines”
- Why what you say is not as important as how you say it
- How your geographic background can hurt your image regionally
- Coaching on speaking style to help improve others’ perception of you
- Looking beyond content to what forms impressions
- Developing the right speech style to generate positive responses
- How to recognize “red lights” and “green lights” when talking to prospects
- Tools to help you get through difficult conversations and preserve the relationship
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