From a Vice President of Business Development::
"I had the great pleasure of attending a phenomenal inPSYCHS seminar! Melinda brings tremendous insight to marketing and sales strategies, and hones in on securing not only the sell but the relationships. Regardless of where you are in your professional career or what position you hold in your organization, you can benefit from Melinda’s inPSYCHS program."

From the Event Organizer:
“Meeting Melinda was life-changing . . . it has changed the way I listen, speak and engage people in my life! I first heard Melinda speak at an international conference. Her persuasive psychology workshop blew me and everyone else in the room away. That’s why I chose her to be the featured speaker at an event I organized for women executives in New York. Once again, she was awesome! There were more than 100 successful business women in the room and she engaged every one of them. It was a magical evening and Melinda was key to the success of the event. Looking forward to having her back next year!”

From the Senior Director, Policy & Strategy
“Our cross-functional team derived much value from a full-day strategic planning workshop led by Melinda Marcus. The two greatest takeaways from the day were pulled from the Quick Personality Analysis (QPA) training session, and the use of the SOLVE method to guide us through short- and medium-term identification and evaluation of common priorities for multiple departments. We were looking for more than just a “feel good” workshop, and this one resulted in the tangible benefits we were after. The SOLVE method elicited specific commitments from those in the room to drive action on agreed priorities on a calendar schedule. QPA had two major benefits: it enhanced our understanding of the particular needs and preferred “language” of external clients and it helps us work better internally on a daily basis. We would love to bring Melinda back to continue the program.”

From the President:
“Melinda Marcus’ inPSYCHS workshop stunningly revealed invaluable tools to make complex information meaningful and accessible. I highly recommend her work to anyone who wants to become significantly more effective at developing new business and sustaining the loyalty of existing clients. Already adept at both, I learned insights from her that catapulted my business to an even higher level of success.”

From the Managing Director:
“We used some of the persuasive psychology strategies we learned from you yesterday in a new business presentation today. It allowed us to engage the prospect – a potential multi-million dollar account – in a meeting that stretched four hours. I got a call from our referral source, who said ‘What did you guys do? The client can’t stop talking about you. He was leaning toward another firm before your presentation and now he is hoping that you will take his business.’ The things you’ve taught us fit together with what we’ve learned in sales training and make our new business presentations all the more powerful and effective.”

From the Vice President:
“Our prospects are usually CEOs, CFOs or top executives, such as HR Directors. They are very savvy and wary of typical sales presentations. That’s why the Personality Analysis process you showed us is so valuable. Now, before we pitch, our sales team identifies the decision maker’s personality type and we gear the communications to that. It has made a significant difference in our new business approach . . . and our closing rate. Since your training sessions, we are 2 for 2 in gaining major new accounts, with a third that we expect to close this month.”

From Vice President of Major Gifts:
“You gave us new insights on how to build profitable business relationships and delivered your material with great professionalism. All of the attendees agree that it was one of the best training sessions in which they had participated. You tailored the sessions perfectly for our account executives and fundraising personnel. We have all used the sessions in our daily encounters and have found them to be invaluable.”

From Senior Account Executives for Sponsorship Sales:
“Your training is already having a positive impact on sales. I have applied some of the strategies and tactics to regaining a past client, who has been increasingly apathetic about marketing in general. My challenge was to get a sponsorship commitment and, thanks to what I learned from you, we are currently finishing the details on a new contract.”

From a Merger & Acquisition Attorney:
I'd recommend this training to any executive to help them prepare, feel self-assured, answer difficult questions, deliver a directed marketing message, and deal with different personality styles.

Top Four Things I Got Out of the Training:

1. Self Confidence and a Feeling of Well-Preparedness
2. Thoughtful Answers to Difficult Questions
3. A Marketing Message To Guide All My Answers
4. Helpful Techniques for Interacting with Differing Personality Styles

From the Program Director:
“You gave a high quality presentation that was very useful. I hope that we can call on you again in the future to present for SMPS. We had a great response from all the members who attended.”

From members (sample of comments):
“Found Melinda to be very knowledgeable and enjoyed her presentation. Would enjoy hearing her again, would be a benefit to our members.”

“Melinda was not only informative, but also compelling and inspiring. I wanted to hire her for my company.”

“Presented information that I’ve been trying to get people to listen to at my company.”

“Extreme practicality. Valuable information that is immediately usable.”

From the Program Director:
“This program got great reviews. It gave rare insight into what science has proven to be the most effective ways to sell. Attendees said they walked away with new ideas that could be applied immediately to communications to attract more clients.”

From members (sample of comments):
“This is information I have not seen before. It gives a whole new direction to how we sell our company’s services.”

“I like that Melinda gives specific guidelines on how to communicate effectively and build relationships with clients.”

“I wish that she could give this seminar to my whole company!”