From the Managing Director:
“We used some of the persuasive psychology strategies we learned from you yesterday in a new business presentation today. It allowed us to engage the prospect – a potential multi-million dollar account – in a meeting that stretched four hours. I got a call from our referral source, who said ‘What did you guys do? The client can’t stop talking about you. He was leaning toward another firm before your presentation and now he is hoping that you will take his business.’ The things you’ve taught us fit together with what we’ve learned in sales training and make our new business presentations all the more powerful and effective.”

From the Vice President:
“Our prospects are usually CEOs, CFOs or top executives, such as HR Directors. They are very savvy and wary of typical sales presentations. That’s why the Personality Analysis process you showed us is so valuable. Now, before we pitch, our sales team identifies the decision maker’s personality type and we gear the communications to that. It has made a significant difference in our new business approach . . . and our closing rate. Since your training sessions, we are 2 for 2 in gaining major new accounts, with a third that we expect to close this month.”