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Corporate Consulting
Whether you're marketing to millions or to just one, it’s all about influence.
Ever tell someone about a great commercial you saw, but then you can’t remember the brand that was advertised?
It happens all the time. The marketing world is strewn with case studies of creative ad campaigns that win awards, but don’t produce responses. Without insights into the psychology of persuasion, many advertisers don’t find out if the messaging is wrong until AFTER they’ve spent a lot of marketing dollars.
A consulting investment with powerful ROI
You can save thousands of dollars by investing in a strategic messaging assessment BEFORE you launch your campaign or website:
We can work with you to develop your messaging
OR
Consult with you on the options proposed by your marketing team
Melinda Marcus has studied the research on what has been tested and proven to influence decisions. As a result, she can optimize your messaging to give you the best opportunity to move your target market from “Maybe” to “Yes!” She also has a solid creative background. She was a former Creative Director at The Richards Group advertising agency before starting her own firm. Over her career, her creative work has been recognized both nationally and internationally with more than 100 awards for excellence.
Get the “Psychological Advantage” of inPSYCHS in any media:
Website copy and layout
Online advertising
Radio
TV
Outdoor
Direct mail
Brochures and collateral materials
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